Ordering Cycle
Key dates from iPhone launches covering the full ordering cycle — from announcement through to delivery day. Covers both launch day delivery and collect from store, assuming you managed to order for launch day.
As we get more information on upcoming launches, this page will be updated.
iPhone 17 (2025) Ordering Cycle
| Date | Subject | Info |
|---|---|---|
| 09/06/2025 | WWDC 2025 | iOS/iPad 26 and macOS Tahoe announced |
| 26/08/2025 | Invites to iPhone Event Released | 09/09/2025 |
| 09/09/2025 | Apple Ave Dropping Event | iPhone 17 / Watch S11/U3/SE / AirPods Pro 3. Release Candidates of all software released. |
| 09/09/2025 21:45 | Pre-Pre Order | Visit here for more information |
| 12/09/2025 07:00 | Apple Store | We’ll Be Back at 1pm for pre-orders |
| 12/09/2025 13:00 | Very/Argos/Currys, 3/Carphone/Amazon, O2/EE/Voda/3 | Pre-order Opened |
| 12/09/2025 13:00 | Apple Store | Pre-order Opened |
| 12/09/2025 13:03 | Apple Store | Processing Email and Text received almost immediately order was placed |
| 12/09/2025 Evening | Apple Store | Order status change for deliveries to prepare to ship |
| 14/09/2025 21:00 | Apple Store | Collect from Store: Money Taken. For both launch day and 18/09 |
| 15/09/2025 14:00 | Reviews | Apple AirPods Pro 3 Reviews |
| 15/09/2025 AM | Finance Payments | Barclays confirming agreements and making them active |
| 15/09/2025 18:00 | Apple Software V26 for all devices | Released |
| 16/09/2025 14:00 | Reviews | Embargo lifted for Apple Watch |
| 17/09/2025 13:00 | Reviews | Embargo lifted for iPhones |
| 18/09/2025 08:00 | Apple Store | DPD and DHL showing received order details by text |
| 18/09/2025 11:30 | Apple Store | Orders updating to shipped for DPD and DHL |
| 19/09/2025 06:00 | Apple Store | iPhone Upgrade Stock Available to reserve |
| 19/09/2025 08:00 | Delivery/Collection | All iPhone 17 models Released |
09/06/2025
WWDC 2025
iOS/iPad 26 and macOS Tahoe announced
26/08/2025
Invites to iPhone Event Released
09/09/2025
09/09/2025
Apple Ave Dropping Event
iPhone 17 / Watch S11/U3/SE / AirPods Pro 3. Release Candidates of all software released.
09/09/2025 21:45
Pre-Pre Order
Visit here for more information
12/09/2025 07:00
Apple Store
We’ll Be Back at 1pm for pre-orders
12/09/2025 13:00
Very/Argos/Currys, 3/Carphone/Amazon, O2/EE/Voda/3
Pre-order Opened
12/09/2025 13:00
Apple Store
Pre-order Opened
12/09/2025 13:03
Apple Store
Processing Email and Text received almost immediately order was placed
12/09/2025 Evening
Apple Store
Order status change for deliveries to prepare to ship
14/09/2025 21:00
Apple Store
Collect from Store: Money Taken. For both launch day and 18/09
15/09/2025 14:00
Reviews
Apple AirPods Pro 3 Reviews
15/09/2025 AM
Finance Payments
Barclays confirming agreements and making them active
15/09/2025 18:00
Apple Software V26 for all devices
Released
16/09/2025 14:00
Reviews
Embargo lifted for Apple Watch
17/09/2025 13:00
Reviews
Embargo lifted for iPhones
18/09/2025 08:00
Apple Store
DPD and DHL showing received order details by text
18/09/2025 11:30
Apple Store
Orders updating to shipped for DPD and DHL
19/09/2025 06:00
Apple Store
iPhone Upgrade Stock Available to reserve
19/09/2025 08:00
Delivery/Collection
All iPhone 17 models Released
iPhone 16 (2024) Ordering Cycle
| Date | Subject | Info |
|---|---|---|
| 10/06/2024 | WWDC 2024 | iOS 18 and macOS Sequoia announced |
| 26/08/2024 | Invites to iPhone Event Released | 09/09/2024 |
| 09/09/2024 | iPhone 2024 “GlowTime” Event | iPhone 16 / Watch S10/U2 Black model announced. Release Candidates of all software released. |
| 09/09/2024 21:45 | Pre-Pre Order | This is explained more below |
| 13/09/2024 07:00 | Apple Store | We’ll Be Back at 1pm for pre-orders |
| 13/09/2024 13:00 | Very/Argos/Currys, 3/Carphone/Amazon, O2/EE/Voda/3 | Pre-order Opened |
| 13/09/2024 13:00 | Apple Store | Pre-order Opened |
| 13/09/2024 13:03 | Apple Store | Processing Email and Text received almost immediately order was placed |
| 13/09/2024 Evening | Apple Store | Order status change for deliveries to prepare to ship |
| 15/09/2024 21:00 | Apple Store | Collect from Store: Money Taken. For both launch day and 20/09 |
| 16/09/2024 AM | Finance Payments | Barclays confirming agreements and making them active |
| 16/09/2024 18:00 | iOS 18/watchOS 11/TVOS etc. | Released |
| 17/09/2024 14:00 | Reviews | Embargo lifted for Apple Watch and Airpods |
| 18/09/2024 13:00 | Reviews | Embargo lifted for iPhones |
| 19/09/2024 08:00 | Apple Store | DPD and DHL showing received order details by text |
| 19/09/2024 11:30 | Apple Store | Orders updating to shipped for DPD and DHL |
| 20/09/2024 06:00 | Apple Store | iPhone Upgrade Program Stock Available to reserve |
| 20/09/2024 08:00 | Delivery/Collection | All iPhone 16 models Released |
10/06/2024
WWDC 2024
iOS 18 and macOS Sequoia announced
26/08/2024
Invites to iPhone Event Released
09/09/2024
09/09/2024
iPhone 2024 “GlowTime” Event
iPhone 16 / Watch S10/U2 Black model announced. Release Candidates of all software released.
09/09/2024 21:45
Pre-Pre Order
This is explained more below
13/09/2024 07:00
Apple Store
We’ll Be Back at 1pm for pre-orders
13/09/2024 13:00
Very/Argos/Currys, 3/Carphone/Amazon, O2/EE/Voda/3
Pre-order Opened
13/09/2024 13:00
Apple Store
Pre-order Opened
13/09/2024 13:03
Apple Store
Processing Email and Text received almost immediately order was placed
13/09/2024 Evening
Apple Store
Order status change for deliveries to prepare to ship
15/09/2024 21:00
Apple Store
Collect from Store: Money Taken. For both launch day and 20/09
16/09/2024 AM
Finance Payments
Barclays confirming agreements and making them active
16/09/2024 18:00
iOS 18/watchOS 11/TVOS etc.
Released
17/09/2024 14:00
Reviews
Embargo lifted for Apple Watch and Airpods
18/09/2024 13:00
Reviews
Embargo lifted for iPhones
19/09/2024 08:00
Apple Store
DPD and DHL showing received order details by text
19/09/2024 11:30
Apple Store
Orders updating to shipped for DPD and DHL
20/09/2024 06:00
Apple Store
iPhone Upgrade Program Stock Available to reserve
20/09/2024 08:00
Delivery/Collection
All iPhone 16 models Released
iPhone 15 (2023) Ordering Cycle
| Date | Subject | Info |
|---|---|---|
| 05/06/2023 | WWDC 2023 | iOS 17 and Sonoma announced |
| 29/08/2023 | Invites to iPhone Event Released | Wonderlust – 12/09/2023 |
| 12/09/2023 | iPhone Event (Wonderlust) | iPhone 15 / Watch S9/U2 announcement and launch of new MacRumors thread / Discord Channel. iOS 17 RC released |
| 12/09/2023 22:45 | Pre-Pre Order | This is explained more below |
| 15/09/2023 06:45 | Apple Store | We’ll Be Back at 1pm for pre-orders |
| 15/09/2023 12:40–13:00 | Very, Lewis/Costco/Other Networks | Pre-order Opened |
| 15/09/2023 13:00 | Apple Store | Slight delay with getting connected. Lots of issues around the app and website with reports of randomisation (I could get in on app but still not in on web by 1:45pm). Delivery orders payment take immediately and status Processing |
| 15/09/2023 13:03 | Apple Store | Processing Email and Text received almost immediately order was placed |
| 15/09/2023 Evening | Apple Store | Order status change for deliveries to prepare to ship |
| 16/09/2023 06:30 | Argos | Pre-order Opened – some models unavailable until after 11am. 128GB Standard / 256GB Pro Max |
| 17/09/2023 19:10 | Apple Store | Collect from Store: Money Taken. For both launch day and 22/09 |
| 18/09/2023 AM | Finance Payments | Barclays confirming agreements and making them active |
| 18/09/2023 18:00 | iOS 17 | Released |
| 19/09/2023 14:00 | Reviews | Embargo lifted, reviews are out… |
| 21/09/2023 09:00 | Argos | Text and email confirmation of despatch by Yodel for 22/09/2023 delivery |
| 21/09/2023 11:15 | Apple Store | DPD App showing received order details |
| 21/09/2023 11:30 | Apple Store | Orders updating to shipped for DPD and DHL |
| 21/09/2023 14:45 | Very | Email and Royal Mail Tracking Details Received |
| 22/09/2023 06:00 | Apple Store | iUP Stock Available to reserve |
| 22/09/2023 08:00 | Delivery/Collection | All iPhone 15 models Released |
05/06/2023
WWDC 2023
iOS 17 and Sonoma announced
29/08/2023
Invites to iPhone Event Released
Wonderlust – 12/09/2023
12/09/2023
iPhone Event (Wonderlust)
iPhone 15 / Watch S9/U2 announcement and launch of new MacRumors thread / Discord Channel. iOS 17 RC released
12/09/2023 22:45
Pre-Pre Order
This is explained more below
15/09/2023 06:45
Apple Store
We’ll Be Back at 1pm for pre-orders
15/09/2023 12:40–13:00
Very, Lewis/Costco/Other Networks
Pre-order Opened
15/09/2023 13:00
Apple Store
Slight delay with getting connected. Lots of issues around the app and website with reports of randomisation. Delivery orders payment take immediately and status Processing
15/09/2023 13:03
Apple Store
Processing Email and Text received almost immediately order was placed
15/09/2023 Evening
Apple Store
Order status change for deliveries to prepare to ship
16/09/2023 06:30
Argos
Pre-order Opened – some models unavailable until after 11am. 128GB Standard / 256GB Pro Max
17/09/2023 19:10
Apple Store
Collect from Store: Money Taken. For both launch day and 22/09
18/09/2023 AM
Finance Payments
Barclays confirming agreements and making them active
18/09/2023 18:00
iOS 17
Released
19/09/2023 14:00
Reviews
Embargo lifted, reviews are out…
21/09/2023 09:00
Argos
Text and email confirmation of despatch by Yodel for 22/09/2023 delivery
21/09/2023 11:15
Apple Store
DPD App showing received order details
21/09/2023 11:30
Apple Store
Orders updating to shipped for DPD and DHL
21/09/2023 14:45
Very
Email and Royal Mail Tracking Details Received
22/09/2023 06:00
Apple Store
iUP Stock Available to reserve
22/09/2023 08:00
Delivery/Collection
All iPhone 15 models Released
iPhone 14 (2022) Ordering Cycle
| Date | Subject | Info |
|---|---|---|
| 06/06/2022 | WWDC 2022 | iOS 16 and Ventura announced |
| Wed 07/09/2022 | iPhone Event | iPhone/Watch announcement and launch of new MacRumors thread |
| Thurs 08/09/2022 | Pre-Pre Order | This is explained more below |
| Fri 09/09/2022 | Pre Order | Official pre-order for iPhone and Watch |
| Fri 09/09/2022 – Sat 10/09/2022 | Processing | If in first batch your order should change to processing |
| Sun 11/09/2022 | Processing | Collect from Store: Money Taken |
| Mon 12/09/2022 | Prepare for Shipping | Delivery: Money Taken Status Change to Prepare for Shipping |
| Thu 15/09/2022 | Pickup Details | Essentially despatched, an email with the details of your collection window |
| Fri 16/09/2022 | Delivery/Collection | iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max released |
| Fri 07/10/2022 | Delivery/Collection | iPhone 14 Plus released |
06/06/2022
WWDC 2022
iOS 16 and Ventura announced
Wed 07/09/2022
iPhone Event
iPhone/Watch announcement and launch of new MacRumors thread
Thurs 08/09/2022
Pre-Pre Order
This is explained more below
Fri 09/09/2022
Pre Order
Official pre-order for iPhone and Watch
Fri 09/09 – Sat 10/09/2022
Processing
If in first batch your order should change to processing
Sun 11/09/2022
Processing
Collect from Store: Money Taken
Mon 12/09/2022
Prepare for Shipping
Delivery: Money Taken Status Change to Prepare for Shipping
Thu 15/09/2022
Pickup Details
Essentially despatched, an email with the details of your collection window
Fri 16/09/2022
Delivery/Collection
iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max released
Fri 07/10/2022
Delivery/Collection
iPhone 14 Plus released