iPhone
iPhone generations with variants, storage options and colours available at launch.
| iPhone | Variants | Storage | Colours |
|---|---|---|---|
| 17e (2026) |
17e | 256GB, 512GB | Black, White, Soft Pink |
| 17 (2025) |
iPhone 17 iPhone Air iPhone 17 Pro iPhone 17 Pro Max |
256GB, 512GB 256GB, 512GB 256GB, 512GB, 1TB 256GB, 512GB, 1TB, 2TB |
Lavender, Mist Blue, Black, White, Sage Space Black, Cloud White, Light Gold, Sky Blue Silver, Deep Blue, Cosmic Orange Silver, Deep Blue, Cosmic Orange |
| 16e (2025) |
16e | 128GB, 256GB, 512GB | Black, White |
| 16 (2024) |
Standard, Plus Pro, Pro Max |
128GB, 256GB, 512GB 128GB*, 256GB, 512GB, 1TB |
Ultramarine, Teal, Pink, White and Black Darker Black, Brighter White, Natural and Desert. |
| 15 (2023) |
Standard, Plus Pro, Pro Max |
128GB, 256GB, 512GB 128GB*, 256GB, 512GB, 1TB |
Pink, Yellow, Green, Blue, Black (Titanium) Natural, Blue, Black, White |
| 14 (2022) |
Standard, Plus Pro, Pro Max |
128GB, 256GB, 512GB 128GB, 256GB, 512GB, 1TB |
Blue, Purple, Yellow, Midnight, Starlight, Product RED Deep Purple, Gold, Silver, Space Black |
| SE 3rd gen (2022) |
SE | 64GB, 128GB, 256GB | Midnight, Starlight, Product RED |
| 13 (2021) |
Mini, Standard Pro, Pro Max |
128GB, 256GB, 512GB 128GB, 256GB, 512GB, 1TB |
Green, Pink, Blue, Midnight, Starlight, Product RED Alpine Green, Silver, Gold, Graphite, Sierra Blue |
| 12 (2020) |
Mini, Standard Pro, Pro Max |
64GB, 128GB, 256GB 128GB, 256GB, 512GB |
Black, White, Product RED, Green, Blue Graphite, Silver, Gold, Pacific Blue |
| SE 2nd gen (2020) |
SE | 64GB, 128GB, 256GB | Black, White, Product RED |
| 11 (2019) |
Standard Pro, Pro Max |
64GB, 128GB, 256GB 64GB, 256GB, 512GB |
Purple, White, Green, Yellow, Black, Product RED Midnight Green, Space Grey, Silver, Gold |
| XR (2018) |
XR | 64GB, 128GB, 256GB | Black, White, Blue, Yellow, Coral, Product RED |
| XS (2018) |
XS, XS Max | 64GB, 256GB, 512GB | Space Grey, Silver, Gold |
| X (2017) |
X | 64GB, 256GB | Space Grey, Silver |
| SE 1st gen (2016) |
SE | 16GB, 64GB | Space Grey, Silver, Gold, Rose Gold |
* Not Available on Pro Max
iPhone 17e (2026)
Variants17e
Storage256/512GB
ColoursBlack, White, Soft Pink
iPhone 17 (2025)
VariantsiPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max
Storage256/512GB, 256/512GB, 256/512GB/1TB, 256/512GB/1/2TB
ColoursLavender, Mist Blue, Black, White, Sage, Space Black, Cloud White, Light Gold, Sky Blue, Silver, Deep Blue, Cosmic Orange
iPhone 16e (2025)
Variants16e
Storage128/256/512GB
ColoursBlack, White
iPhone 16 (2024)
VariantsStandard, Plus, Pro, Pro Max
Storage128/256/512GB, 128GB*/256/512GB/1TB
ColoursUltramarine, Teal, Pink, White, Black, Darker Black, Brighter White, Natural, Desert
iPhone 15 (2023)
VariantsStandard, Plus, Pro, Pro Max
Storage128/256/512GB, 128GB*/256/512GB/1TB
ColoursPink, Yellow, Green, Blue, Black, (Titanium) Natural, Blue, Black, White
iPhone 14 (2022)
VariantsStandard, Plus, Pro, Pro Max
Storage128/256/512GB, 128/256/512GB/1TB
ColoursBlue, Purple, Yellow, Midnight, Starlight, Product RED, Deep Purple, Gold, Silver, Space Black
iPhone SE 3rd gen (2022)
Storage64/128/256GB
ColoursMidnight, Starlight, Product RED
iPhone 13 (2021)
VariantsMini, Standard, Pro, Pro Max
Storage128/256/512GB, 128/256/512GB/1TB
ColoursGreen, Pink, Blue, Midnight, Starlight, Product RED, Alpine Green, Silver, Gold, Graphite, Sierra Blue
iPhone 12 (2020)
VariantsMini, Standard, Pro, Pro Max
Storage64/128/256GB, 128/256/512GB
ColoursBlack, White, Product RED, Green, Blue, Graphite, Silver, Gold, Pacific Blue
iPhone SE 2nd gen (2020)
Storage64/128/256GB
ColoursBlack, White, Product RED
iPhone 11 (2019)
VariantsStandard, Pro, Pro Max
Storage64/128/256GB, 64/256/512GB
ColoursPurple, White, Green, Yellow, Black, Product RED, Midnight Green, Space Grey, Silver, Gold
iPhone XR (2018)
Storage64/128/256GB
ColoursBlack, White, Blue, Yellow, Coral, Product RED
iPhone XS (2018)
VariantsXS, XS Max
Storage64/256/512GB
ColoursSpace Grey, Silver, Gold
iPhone X (2017)
Storage64/256GB
ColoursSpace Grey, Silver
iPhone SE 1st gen (2016)
Storage16/64GB
ColoursSpace Grey, Silver, Gold, Rose Gold
* Not Available on Pro Max
Apple launch day prices for comparison. All prices in GBP (£) with USD ($) in brackets.
Standard
| Storage | 17 Price | 16 Price | 15 Price | 14 Price |
|---|---|---|---|---|
| 128GB | — | £799 ($799) | £799 ($799) | £849 ($799) |
| 256GB | £799 ($799) | £899 ($899) | £899 ($899) | £959 ($899) |
| 512GB | £999 ($999) | £1099 ($1,099) | £1099 ($1,099) | £1179 ($1,099) |
128GB
iPhone 17—
iPhone 16£799 ($799)
iPhone 15£799 ($799)
iPhone 14£849 ($799)
256GB
iPhone 17£799 ($799)
iPhone 16£899 ($899)
iPhone 15£899 ($899)
iPhone 14£959 ($899)
512GB
iPhone 17£999 ($999)
iPhone 16£1099 ($1,099)
iPhone 15£1099 ($1,099)
iPhone 14£1179 ($1,099)
Plus / Air
The iPhone 14 Plus replaced the iPhone 13 Mini. The iPhone Air is a new product line introduced in 2025.
| Storage | Air Price | 16 Plus | 15 Plus | 14 Plus |
|---|---|---|---|---|
| 128GB | — | £899 ($899) | £899 ($899) | £949 ($899) |
| 256GB | £999 ($999) | £899 ($999) | £999 ($999) | £1059 ($999) |
| 512GB | £1199 ($1,199) | £1199 ($1,199) | £1199 ($1,199) | £1199 ($1,199) |
128GB
iPhone Air—
iPhone 16 Plus£899 ($899)
iPhone 15 Plus£899 ($899)
iPhone 14 Plus£949 ($899)
256GB
iPhone Air£999 ($999)
iPhone 16 Plus£899 ($999)
iPhone 15 Plus£999 ($999)
iPhone 14 Plus£1059 ($999)
512GB
iPhone Air£1199 ($1,199)
iPhone 16 Plus£1199 ($1,199)
iPhone 15 Plus£1199 ($1,199)
iPhone 14 Plus£1199 ($1,199)
Pro
| Storage | 17 Price | 16 Price | 15 Price | 14 Price |
|---|---|---|---|---|
| 128GB | — | £999 ($999) | £999 ($999) | £1099 ($999) |
| 256GB | £1099 ($1,099) | £1099 ($1,099) | £1099 ($1,099) | £1209 ($1,099) |
| 512GB | £1299 ($1,299) | £1299 ($1,299) | £1299 ($1,299) | £1429 ($1,299) |
| 1TB | £1499 ($1,499) | £1499 ($1,499) | £1499 ($1,499) | £1649 ($1,499) |
128GB
iPhone 17—
iPhone 16£999 ($999)
iPhone 15£999 ($999)
iPhone 14£1099 ($999)
256GB
iPhone 17£1099 ($1,099)
iPhone 16£1099 ($1,099)
iPhone 15£1099 ($1,099)
iPhone 14£1209 ($1,099)
512GB
iPhone 17£1299 ($1,299)
iPhone 16£1299 ($1,299)
iPhone 15£1299 ($1,299)
iPhone 14£1429 ($1,299)
1TB
iPhone 17£1499 ($1,499)
iPhone 16£1499 ($1,499)
iPhone 15£1499 ($1,499)
iPhone 14£1649 ($1,499)
Pro Max
| Storage | 17 Price | 16 Price | 15 Price | 14 Price |
|---|---|---|---|---|
| 128GB | NA | NA | NA | £1199 ($1,099) |
| 256GB | £1199 ($1,199) | £1199 ($1,199) | £1199 ($1,199) | £1309 ($1,199) |
| 512GB | £1399 ($1,399) | £1399 ($1,399) | £1399 ($1,399) | £1429 ($1,399) |
| 1TB | £1599 ($1,599) | £1599 ($1,599) | £1599 ($1,599) | £1749 ($1,599) |
| 2TB | £1999 | NA | NA | NA |
128GB
iPhone 17NA
iPhone 16NA
iPhone 15NA
iPhone 14£1199 ($1,099)
256GB
iPhone 17£1199 ($1,199)
iPhone 16£1199 ($1,199)
iPhone 15£1199 ($1,199)
iPhone 14£1309 ($1,199)
512GB
iPhone 17£1399 ($1,399)
iPhone 16£1399 ($1,399)
iPhone 15£1399 ($1,399)
iPhone 14£1429 ($1,399)
1TB
iPhone 17£1599 ($1,599)
iPhone 16£1599 ($1,599)
iPhone 15£1599 ($1,599)
iPhone 14£1749 ($1,599)
2TB
iPhone 17£1999
iPhone 16NA
iPhone 15NA
iPhone 14NA
SE / e
| Storage | 17e Price | 16e Price | SE 3rd Price | SE 2nd Price | SE 1st Price |
|---|---|---|---|---|---|
| 16GB | — | — | — | — | £359 ($399) |
| 64GB | — | — | £419 ($429) | £419 ($399) | £439 ($499) |
| 128GB | — | £599 ($599) | £469 ($479) | £469 ($449) | — |
| 256GB | £599 ($599) | £699 ($699) | £569 ($579) | £569 ($549) | — |
| 512GB | £799 ($799) | £899 ($899) | — | — | — |
16GB
iPhone 17e—
iPhone 16e—
SE 3rd gen—
SE 2nd gen—
SE 1st gen£359 ($399)
64GB
iPhone 17e—
iPhone 16e—
SE 3rd gen£419 ($429)
SE 2nd gen£419 ($399)
SE 1st gen£439 ($499)
128GB
iPhone 17e—
iPhone 16e£599 ($599)
SE 3rd gen£469 ($479)
SE 2nd gen£469 ($449)
SE 1st gen—
256GB
iPhone 17e£599 ($599)
iPhone 16e£699 ($699)
SE 3rd gen£569 ($579)
SE 2nd gen£569 ($549)
SE 1st gen—
512GB
iPhone 17e£799 ($799)
iPhone 16e£899 ($899)
SE 3rd gen—
SE 2nd gen—
SE 1st gen—
iPhone 13 (2021)
| Storage | 13 Mini | 13 | 13 Pro | 13 Pro Max |
|---|---|---|---|---|
| 128GB | £679 | £779 | £949 ($999) | £1049 ($1,099) |
| 256GB | £779 | £879 | £1049 ($1,099) | £1149 ($1,199) |
| 512GB | £979 | £1079 | £1249 ($1,299) | £1349 ($1,399) |
| 1TB | — | — | £1449 ($1,499) | £1549 ($1,599) |
13 Mini
128GB£679
256GB£779
512GB£979
13
128GB£779
256GB£879
512GB£1079
13 Pro
128GB£949 ($999)
256GB£1049 ($1,099)
512GB£1249 ($1,299)
1TB£1449 ($1,499)
13 Pro Max
128GB£1049 ($1,099)
256GB£1149 ($1,199)
512GB£1349 ($1,399)
1TB£1549 ($1,599)
iPhone 12 (2020)
| Storage | 12 Mini | 12 | 12 Pro | 12 Pro Max |
|---|---|---|---|---|
| 64GB | £699 | £799 | — | — |
| 128GB | £749 | £849 | £999 ($999) | £1099 ($1,099) |
| 256GB | £849 | £949 | £1099 ($1,099) | £1199 ($1,199) |
| 512GB | — | — | £1299 ($1,299) | £1399 ($1,399) |
12 Mini
64GB£699
128GB£749
256GB£849
12
64GB£799
128GB£849
256GB£949
12 Pro
128GB£999 ($999)
256GB£1099 ($1,099)
512GB£1299 ($1,299)
12 Pro Max
128GB£1099 ($1,099)
256GB£1199 ($1,199)
512GB£1399 ($1,399)
iPhone 11 (2019)
| Storage | 11 | 11 Pro | 11 Pro Max |
|---|---|---|---|
| 64GB | £729 | £1049 ($999) | £1149 ($1,099) |
| 128GB | £779 | — | — |
| 256GB | £879 | £1199 ($1,149) | £1299 ($1,249) |
| 512GB | — | £1399 ($1,349) | £1499 ($1,449) |
11
64GB£729
128GB£779
256GB£879
11 Pro
64GB£1049 ($999)
256GB£1199 ($1,149)
512GB£1399 ($1,349)
11 Pro Max
64GB£1149 ($1,099)
256GB£1299 ($1,249)
512GB£1499 ($1,449)
iPhone X / XS / XR (2017–2018)
| Storage | XR | XS | XS Max | X |
|---|---|---|---|---|
| 64GB | £749 | £999 | £1099 | £999 |
| 128GB | £799 | — | — | — |
| 256GB | £899 | £1149 | £1249 | £1149 |
| 512GB | — | £1349 | £1449 | — |
XR (2018)
64GB£749
128GB£799
256GB£899
XS (2018)
64GB£999
256GB£1149
512GB£1349
XS Max (2018)
64GB£1099
256GB£1249
512GB£1449
X (2017)
64GB£999
256GB£1149